Saturday, May 14, 2011

IndieGoGo UAR Pitch

Our Story

Ugly Art Room is a roving curatorial art project based in Brooklyn, New York. We seek unusual and unique spaces to curate art exhibits in order to challenge the "white box" gallery tradition and present work in consideration of its relationship to its environment physically, conceptually and historically. This adds a challenge to the curatorial process where context is brought to the forefront and a story develops between the artwork and the space. Ultimately, a unique and inspiring viewing experience results.
Ugly Art Room, a 4 person team, consisting of Jennifer Galatioto, Julie Feldman, Scott Chasse and Martin Esteves, has produced five successful art shows since our October 2010 inception during the Greenpoint Open Studios when we produced A Cinderella Story: From a Bomb to a Bombshell at Paulie Gee's, and Boys and Girls: An Undidactic Probing at Brouwerij Lane and Dandelion Wine, respectively. B is for Bear was presented at a nursery school during Arts in Bushwick's Beta Spaces in November 2010 and was a top pick in L Magazine. Our most recent exhibit, a one day pop up show called Landing Jam, took place in the third story skylit landing of a railroad walk-up apartment building in Greenpoint in March 2011 and received great press from the popular NYC art blog Hyperallergic.

Ugly Art Room will produce five shows during the Northside Open Studios, which is part of the L Magazine's Northside Music and Art Festival, June 16-19th, 2011:

The Man, The Myth, The Moustachea solo exhibition of Scott Chasse's Burt Reynold's paintings at Brouwerij Lane (78 Greenpoint Ave) a Beer Store in Greenpoint, Brooklyn. Watch the promotional video here. Opening reception: Thursday, June 16, 8-10pm

Jetway, an outdoor site-specific installation by Andrew Ohanesian's on Bedford Ave, in Williamsburg, Brooklyn during Williamsburg Walks, June 18 & June 19th. 

Noise Jamat The Gutter Brooklyn (200 No. 14th St), in which musicians participating in the Northside Music Festival will submit cell phone photos to explore the accessibility of experiences. See the open call statement. Opening reception: June 16, 2011, 10pm-12am.

Cutters, a group exhibition at the The Parlour Brooklyn (72 Greenpoint Ave) a hair salon in Greenpoint, Brooklyn. See the open call statement. Opening reception: Saturday June 18th, 2011, 8-10pm

Pull the Devil's Taila group exhibition of print work at the Greenpoint Reformed Church (136 Milton St) in Brooklyn. Guests will take turns to "pull the Devil's tail," on an antique iron hand press in the church basement. See the open call statement. Opening reception: Saturday, June 18th, 2011, 6-8pm.

The Impact

Ugly Art Room aims to continue building a growing network of local artists, businesses and community members who enjoy seeing local artwork exhibited in unique spaces. UAR produces exhibits in conjunction with larger community arts events and directly enhances their programming by working with area businesses to host exhibits. This directly fosters a relationship between businesses, artists and the community by giving artists the opportunity to show their work, businesses the opportunity to be supporters of the arts, and the community a greater chance to experience artwork in spaces where they normally may not. 
Ugly Art Room, with a strong network of followers, gives local artists participating in open studios an opportunity to show their work outside of their studios as a way to gain more exposure. 
Without Ugly Art Room's participation in community arts festivals, there would be a void in the programming and a potential disconnect between businesses, artists and the community.

What We Need & What You Get

Ugly Art Room Budget for 2011 Northside Open Studios:

Graphic design and postcard printing for 5 shows: $500
Promotional materials - Ugly Art Room postcards, stickers and prints: $300
Photographic printing for Noise Jam - $500
Registration fees for 5 Shows ($20 per show) for entry in Northside Open Studios Weekend Brochure: $100
Professional Art Handling and Installation, including materials: $500
Printing material for original prints to be produced at Pull the Devil's Tail exhibit: $250
    - 50 8x10 inch prints, 100 5x7 inch prints 
    -note: proceeds from the sale of prints are donated to the Greenpoint Reformed Church.  
Refreshments and food for 2 openings (Cutters & Pull the Devil's Tail): $500
Food for May food competition fundraiser: $350 
    - 10 Contestants will be given $20 to purchase food to participate in a food competition
    - Winner will receive $100
    - DJ fee $50

Total: $3000

Other funding:

We will have a "Ball's Out!" food competition fundraiser on Thursday, May 26, 2011 from 6-9pm at Veronica People's Club (105 Franklin St) in Greenpoint, Brooklyn. 
For a $15 entrance fee, guests will receive a raffle and a chance to vote for a winner. 
We aim to have 50 guests and raise $750.

We will be submitting a proposal to Williamsburg Walks for the Jetway and hope to get funding for materials and construction. The amount they may provide if the proposal is approved is to be determined.
A separate Kickstarter Campaign for Andrew Ohanesian's Jetway Installation hopes to raise approximately $7500 to cover installation, handling, materials and labor. 

A separate fundraiser for the Greenpoint Reformed Church on IndieGogo called Pull the Devil's Tail will raise funds to repair a room in the church basement where the print show is being exhibited. 

What you get:
A donation to Ugly Art Room is a direct way to support DIY art exhibits and local artists. Your contribution goes towards producing the described shows and as a guest attending our events you will become part of our community and enjoy the experience of art exhibited in unusual places.

Other Ways You Can Help

There are many ways you can help support Ugly Art Room: 

-Friend us on facebook and follow our blog.
-Join us at our upcoming fundraiser and openings. 
-Donate prizes to our raffle, in the form of services, gift certificates and products.
-Donate wine/liquor/beer to our events.
-Introduce us to artists and local businesses in Brooklyn who want to participate in upcoming shows. 
-Inform us of unique spaces where we can have upcoming shows. 
-Propose a curatorial project of your own and let us help your produce it.


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